This is a good article on the importance of embedding corporate intelligence and knowledge sharing throughout an organisation. With the explosion in the volume of open source intelligence and only a mere 0.5% of the world's rapidly growing mass of online data being analysed, companies are faced with both greater opportunities and hurdles in transforming such information into valuable strategic insights.
By drawing from sociology and making increasing use of network theory in social network analysis, businesses and analysts can benefit from identifying key influencers and relationships between nodes/individuals.
In mentioning the embedding of social media intelligence analysts throughout an organisation, the article brings up a related point that I have previously made - that we are now all increasingly taking up roles that once belonged to the exclusive domain of pure analysts. This now makes it crucial to provide sophisticated analytical training and awareness for a larger range of personnel.
The article also highlights the importance of customisation for intelligence reports, emphasising that they should ideally be customised for each executive. As with many others suffering from information overload, such information must also often be short and to the point, based on the analyst's critical knowledge of what intelligence can help the decision making capabilities of key executives. This of course requires an organisation that values and implements sophisticated knowledge management measures throughout its structure and processes.
The issue of adding new talent is also raised, and it's important to realise here that bringing in people from outside an organisation can introduce fresh understanding and responses that are free from the biases of group think and peer pressure.
Above all, as I always emphasise: active intelligence - interaction - can be one of the most valuable sources for strategic insight, so companies must learn to honestly engage with their audience to discover more about these groups and themselves in the same process.
Image: Sean MacEntee
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